
I’ll never forget standing in Vernazza last August, shoulder-to-shoulder with what felt like half of Instagram, watching someone literally climb onto a dock railing for the perfect shot. The light was golden, sure, but the magic? Long gone. That evening, I drove twenty minutes down the coast to Tellaro and sat alone on a stone wall, watching fishing boats return as the sun melted into the Ligurian Sea. Nobody even knew I was there.
That’s when I started obsessively mapping out hidden coastal towns in Italy beyond Cinque Terre for summer 2026. Over the next fourteen months, I visited thirty-seven lesser-known seaside villages across six regions, tracking everything from July crowd levels to the quality of morning pastries at the local bar. What I found changed how I think about Italian coastal travel entirely.
Why Summer 2026 Changes Everything for Italian Coastal Travel
Most travel guides still point everyone toward the same overrun spots. But something shifted in late 2025. The Italian tourism board started actively promoting lesser-visited coastal regions through a program called “Mare Nascosto” (Hidden Sea), offering tax breaks to accommodations in underrated seaside towns in the Marche region of Italy and similar areas. Translation: better infrastructure, more English-speaking hosts, and actual availability in places that were previously tricky to access.
I tested this firsthand in February when I booked summer stays in five different secret seaside villages in Puglia for summer 2026. Three years ago, I would’ve needed to call and fumble through Italian. This time, everything had online booking, clear transport info, and one place even had a website in four languages.
My Coastal Town Evaluation Framework: What Actually Matters
After visiting dozens of villages, I created a simple scoring system to separate genuine hidden gems from overhyped spots that just haven’t blown up yet:
The Five Markers of a True Hidden Coastal Town:
- Local Ratio Test: At least 60% of beach-goers and restaurant patrons are Italian families, not tour groups
- Infrastructure Balance: Has basic amenities (ATM, pharmacy, decent WiFi) but no luxury hotel chains
- Food Authenticity: Menus don’t have pictures, prices aren’t inflated, and locals eat there for Sunday lunch
- Access Sweet Spot: Reachable by public transport or rental car, but requires at least one connection
- July Availability: You can still book decent accommodation 2-3 months out in peak season
I ranked every town I visited on these criteria. The ones that scored 4 or 5 out of 5 made this list.
The Ultimate Guide to Italy’s Most Underrated Coastal Regions
Liguria’s Secret Corners (Beyond the Cinque Terre Chaos)
Tellaro
This secret fishing village in Liguria sits at the eastern edge of the Gulf of Poets, about thirty minutes from Cinque Terre but worlds away in atmosphere. I spent three days here in September, and the hardest decision I faced was choosing between the tiny beach below the village or the sun-warmed rocks by the church.
The morning ritual never changed: espresso at Bar Il Gabbiano (€1.20), then a swim before the 11 am sun got too intense. By afternoon, I’d watch old men play cards in the piazza while their wives hung laundry across medieval alleyways so narrow I could touch both walls with outstretched arms.
Practical details: Accommodation runs €80-140 per night in summer for a small apartment. The number 11 bus from La Spezia takes forty minutes. Book ahead at Locanda Miranda if you want actual sea views, or grab an Airbnb in the village center for €90-110/night.
Levanto
People call Levanto a quiet alternative to Cinque Terre in the Levanto area, which undersells it. This is a real town with a long sandy beach, a Wednesday market where farmers sell vegetables still covered in dirt, and none of that precious Instagram energy.
I rented a bike (€15/day from Cicli Raso) and rode the coastal path toward Bonassola. The route hugs cliffs and cuts through tunnels carved into rock, emerging at tiny beaches where you’ll find maybe six people on a Saturday in July.
Sestri Levante
The Bay of Silence earned its name honestly. I walked down one morning at 7 am and understood why locals talk about it with that particular Italian reverence reserved for actually special places. The water was so still it looked painted.
What makes Sestri Levante one of the lesser explored fishing towns in Liguria is that it somehow maintained its identity. Yes, tourists come, but they’re mixed in with families who’ve summered here for generations. The gelateria on Via XXV Aprile has been run by the same family since 1947, and they still argue about the correct ratio of cream to milk.
Puglia’s Hidden Coastline: Beyond Polignano
Vieste (Gargano Peninsula)
The best hidden coastal villages in the Gargano Peninsula start with Vieste, perched on cliffs at the peninsula’s eastern tip. I arrived on a Thursday afternoon, found parking somehow, and spent twenty minutes wandering narrow streets before emerging at a viewpoint that made me actually gasp.
The historic center wraps around itself in layers of white stone buildings, with little surprises everywhere you turn. Laundry flapping between balconies. Cats are sleeping in shaded doorways. The smell of focaccia from a bakery you haven’t found yet.
What I learned the hard way: Summer parking is genuinely challenging. Arrive before 10 am or after 7 pm, or use the park-and-ride service (€5/day) from the edge of town. Beaches here are spectacular, especially Pizzomunno and Baia delle Zagare, but you’ll need a car or scooter to reach the best ones.
Peschici
Another Gargano gem, Peschici drapes across a rocky promontory like someone carefully arranged a postcard. The trabucchi (ancient fishing platforms) stretching into the sea are now mostly restaurants, but a few old-timers still use them traditionally.
I ate dinner at Trabucco Monte Pucci, watching the sunset paint everything orange while the owner explained how the pulley system works. The fish was caught that afternoon. The price was €45 per person for a full meal with wine. In Polignano, that same dinner would’ve cost €80 and tasted half as good.
Calabria and Basilicata: Italy’s Wildly Underrated South
Hidden Beach Towns in Calabria
Tropea Region Villages
Everyone photographs Tropea from the same viewpoint—the church perched above Santa Maria dell’Isola beach. But the underrated cliffside towns in the Calabria Tropea region extend north and south, each with its own character. Exploring them—sometimes with the help of modern drone technology—reveals angles, coves, and perspectives most visitors never notice from the main lookout.
I stayed in Parghelia, fifteen minutes north, where accommodation cost €70/night versus €180 in central Tropea. Same dramatic cliffs, same absurdly clear water, one-tenth the crowds. The beach at Michelino is a local secret: park at the top, walk down 150 steps, and claim your spot on some of the softest sand I’ve felt in Italy.
Scilla
Scilla sits at Calabria’s toe, where the Tyrrhenian meets the Strait of Messina. The Chianalea neighborhood—called “little Venice”—has houses built directly into the water. I watched fishermen pull boats onto the tiny beach between buildings, then hand-deliver fish to restaurants ten meters away.
Stay in Chianalea itself if you can find availability (try Airbnb, €80-120/night). Otherwise, the upper town works fine and costs less. The evening passeggiata along the lungomare is mandatory. So is the swordfish, which comes from those boats you watched earlier.
Off the Beaten Path Beach Towns in Basilicata
Maratea
People call Maratea one of the off-the-beaten-path beach destinations in Molise, Italy—wait, actually Basilicata—sorry, even I mix up Italy’s tiniest regions. The point is: almost nobody goes here, which is absolutely criminal.
The town sprawls across a mountainside facing the Tyrrhenian Sea, with forty-four churches scattered through the historic center and beaches tucked into coves below. I counted twelve distinct swimming spots within a twenty-minute drive, each one practically empty on a Tuesday in July.
My testing results: I spent five days exploring every beach. Spiaggia Nera (black sand, dramatic cliffs) had maybe thirty people on the busiest afternoon. Cala Jannita (white pebbles, crystalline water) had twelve. The parking costs €10/day at most beaches, and umbrellas and chairs cost another €15.
The underrated seaside spots inBasilicataa, the Maratea coast, remain underrated largely because getting here requires commitment. The closest airport is Naples (2.5 hours) or Lamezia Terme (2 hours). But that filter keeps crowds manageable.
My Detailed Testing Results: 30+ Towns Ranked
After fourteen months of systematic visits, here’s my comprehensive breakdown of the best alternatives to Cinque Terre in the Porto Venere area and beyond:
| Town | Region | Crowd Score (1-10) | Beach Quality | Food Scene | Accommodation Cost (Aug) | Public Transport Access | Overall Rating |
| Tellaro | Liguria | 3/10 | Rocky, intimate | Authentic | €90-140 | Good (bus from La Spezia) | 9.5/10 |
| Vieste | Puglia | 5/10 | Stunning, varied | Excellent | €100-160 | Moderate (bus from Foggia) | 9/10 |
| Maratea | Basilicata | 2/10 | Exceptional | Very good | €85-130 | Poor (car needed) | 9/10 |
| Scilla | Calabria | 4/10 | Pebbly, dramatic | Great seafood | €80-120 | Good (train from Reggio) | 8.5/10 |
| Sestri Levante | Liguria | 6/10 | Two sandy bays | Excellent | €120-180 | Excellent (train) | 8.5/10 |
| Peschici | Puglia | 4/10 | Beautiful, sandy | Authentic | €90-140 | Moderate (bus) | 8.5/10 |
| Levanto | Liguria | 6/10 | Sandy, spacious | Good variety | €110-170 | Excellent (train) | 8/10 |
| Parghelia | Calabria | 3/10 | Gorgeous, clear | Good | €70-110 | Poor (car needed) | 8/10 |
| Sirolo | Marche | 5/10 | White pebbles | Very good | €100-150 | Moderate (bus/train) | 8/10 |
| Cefalù | Sicily | 7/10 | Long sandy beach | Tourist-friendly | €130-200 | Excellent (train) | 7.5/10 |
Crowd Score Explanation: 1 = practically empty, 10 = Cinque Terre in August
This table took months to compile accurately. I visited each location at different times, cross-referenced with local tourism data, and tracked actual availability on booking platforms throughout 2025.
Sicily and Sardinia: Islands Within Islands
Hidden Coastal Towns in Sicily
Egadi Islands
The hidden coastal towns in Sicily, Egadi Islands—Favignana, Levanzo, and Marettimo—sit off Trapani’s western coast and feel genuinely remote. I took the morning hydrofoil to Favignana (€12 each way, thirty minutes) and immediately rented an electric bike (€25/day). The contrast was refreshing—experiences like this feel worlds apart from the fast-paced checklist of things to do in New York, where movement is constant and quiet moments are harder to come by.
The island is small enough to circle in three hours, stopping at coves that seem to exist just for you. Cala Rossa had water so blue it looked unnatural. Cala Azzurra lived up to its name. By 3 pm, I’d swum at four different spots and seen maybe twenty other people total.
Stay overnight if possible. When the day-trippers leave on the 5 pm ferry, the island transforms. Dinner at Ristorante Il Giardino delle Aloe (€40/person) felt like eating at someone’s house.
Secret Coastal Spots in Sardinia
Cala Gonone
Most people hit Costa Smeralda and wonder why everything costs €300. Meanwhile, Cala Gonone on the east coast offers dramatic scenery, hidden coves accessible only by boat, and prices that make sense.
I booked a boat tour to Cala Luna and Cala Mariolu (€45 including lunch) and spent the day jumping off the boat into water that was legitimately turquoise, not just Instagram-filtered. The skipper pointed out caves and rock formations, served simple pasta at noon, and dropped us at beaches with maybe fifteen other people.
The Marche Region: Italy’s Best-Kept Coastal Secret
Underrated Seaside Towns in the Marche Region, Italy
Sirolo and Numana
The quiet beach villages in Marche Conero Riviera punch way above their weight class. Sirolo has a medieval center perched on cliffs, with trails leading down to beaches that won European Blue Flag awards consistently.
I hiked down to Spiaggia delle Due Sorelle (Beach of the Two Sisters) one morning—thirty minutes through scrubland and rocks—and found maybe forty people spread across a beach that could hold four hundred. The two rock formations rising from the sea explain the name. The effort required to get there explains the limited crowds, and it reminded me why experiences like this rival even classic beach hopping in carebian—quiet access often matters more than famous names.
Practical note: You can also reach this beach by boat taxi from Numana (€15 round trip), but you’ll miss the satisfaction of earning it.
Common Mistakes and Hidden Pitfalls When Visiting Lesser-Known Coastal Towns
After a year of intensive exploration and talking with dozens of locals and fellow travelers, here’s what people consistently get wrong:
1. Assuming “Hidden” Means No Planning Required
The biggest mistake I see is people thinking off-the-beaten-path automatically means empty. Even secret summer destinations in Italy’s coastal towns in 2026 need booking for July and August. I learned this when I showed up in Maratea without accommodation on a Friday in mid-August. Everything was booked. I ended up forty minutes inland in a weird agriturismo next to a pig farm.
Book 2-3 months ahead for peak season, even in “hidden” places. The window is getting shorter as more people discover these towns.
2. Underestimating Transport Logistics
Public transport to underrated coastal villages in Abruzzo for 2026 and similar regions often means connections. You can’t just hop a direct train. I spent an entire day getting from Maratea to Vieste—four different vehicles, three transfers, six hours total.
Rent a car if you’re visiting multiple hidden towns or anywhere in Calabria, Basilicata, or rural Puglia. The freedom alone is worth the €250/week cost. Plus, parking is rarely a problem outside major tourist zones.
3. Visiting at Peak Sun Hours
Mediterranean summer sun between noon and 4 pm is genuinely punishing. Locals disappear during these hours for good reason. I made the mistake of hiking to beaches at 2 pm exactly once. Never again.
Adopt the Italian rhythm: beach or exploring until 11:30 am, long lunch in shade, rest or light activities until 5 pm, then evening beach session unti8 pmpm. Everything looks better in softer light anyway.
4. Overlooking Weekday Versus Weekend Dynamics
Italian families flood coastal towns on weekends, even “hidden” ones. A place that felt empty on Wednesday can transform into a parking nightmare on Saturday. This is actually good news—it means locals genuinely love these spots—but plan accordingly.
Visit Monday through Thursday if possible, or embrace the weekend energy and join the locals at their favorite beaches.
5. Expecting English Everywhere
In genuinely off-the-beaten-path locations, English fluency drops significantly. I got by with embarrassingly bad Italian, lots of gestures, and Google Translate. But the language barrier made some interactions awkward, especially booking things by phone.
Learn basic Italian phrases. Download offline translation apps. Have restaurant or hotel addresses written down. The effort shows respect and usually earns you better service.
6. Ignoring the Siesta
Shops, restaurants, and even some beaches close from roughly 1 pm to 4 pm or 5 pm. I wasted time standing outside locked doors more than once before I internalized this rhythm.
Plan your day around closures. Grocery shop in the morning. Eat lunch by 1 p.m. or afte8 pmpm. Don’t expect to buy beach supplies at 3 pm.
What 2026 Actually Changes (My Contrarian Take)
Everyone says Italy is getting too crowded, but I think we’re entering a golden period for exploring lesser-known coastal gems. Here’s why:
The Mare Nascosto program I mentioned earlier is genuinely shifting infrastructure to underrated regions. I saw construction in Maratea, new bus routes in Gargano, and upgraded beaches in Marche—all funded by redirecting tourism pressure. It’s the same long-term thinking you see in a well-planned train journey around the world: spreading travel demand, slowing things down, and investing beyond the obvious hotspots.
But here’s the contrarian part: this window is temporary. These towns will be “discovered” by 2028 or 2029. Right now, in summer 2026, you hit a sweet spot where infrastructure is improving,g but crowds haven’t caught up yet. The secret fishing villages in Liguria, like Tellaro, won’t stay secret forever.
I’d bet money that Maratea and Vieste specifically blow up by 2027. They’re too good, too accessible, and too photogenic once word spreads. Visit now while they’re still figuring out tourism, not optimized around it.
Real Costs: What You’ll Actually Spend
Let me break down actual expenses from my visits, because most travel blogs lowball everything:
Weekly Budget for One Person (July/August 2026)
- Accommodation (Airbnb/small hotel): €630-980 for 7 nights (€90-140/night)
- Food (mix of groceries and restaurants): €350-490 (€50-70/day)
- Beach costs (umbrella/chair rentals): €105-175 (€15-25/day)
- Transport (car rental or trains/buses): €200-350
- Activities (boat tours, entry fees): €100-150
- Miscellaneous: €100-150
Total weekly range: €1,485-2,295
This assumes mid-range choices, not budget backpacking or luxury splurging. A couple splitting costs would spend roughly €2,500-3,500 combined for the week.
The best value I found was Parghelia (Calabria) and Maratea (Basilicata), where €1,500-1,700/week was comfortable. The most expensive was Sestri Levante and anywhere near Porto Venere, hitting closer to €2,200-2,400.
How to Actually Plan Your Hidden Coastal Town Route
Based on my testing, here are three practical itineraries that actually work logistically:
The Liguria Loop (7-10 days) Genoa → Sestri Levante (2 nights) → Levanto (2 nights) → Tellaro (2-3 nights) → Porto Venere (1-2 nights) → back to Genoa
This works entirely by train and bus. Cost: €1,600-2,100 per person including travel.
The Puglia Deep Dive (10-14 days) Bari → Polignano (1 night for comparison) → Vieste (3-4 nights) → Peschici (2-3 nights) → down to Otranto area (3-4 nights)
Requires a rental car. Cost: €1,900-2,600 per person, including car rental.
The Adventurous South (14 days) Naples → Maratea (3-4 nights) → Tropea region (3-4 nights) → Scilla (2 nights) → Reggio Calabria → ferry to Sicily → Egadi Islands (3-4 nights)
Definitely needs a car for the Calabria portion. Cost: €2,200-3,000 per person.
I actually completed that third itinerary last October, and it felt like traveling through three different countries. The cultural and landscape shifts from Basilicata to Calabria to Sicily were dramatic.
Final Thoughts: Why This List Is Different
I didn’t write this sitting at home copying other blogs. Every town here is somewhere I actually stayed, swimming at beaches I could describe with my eyes closed, eating at restaurants I’d return to tomorrow.
The hidden coastal towns in Italy beyond Cinque Terre for summer 2026 offer something increasingly rare: the feeling of discovering places yourself, even though obviously you’re not the first person there. But when you’re sitting in Tellaro watching sunset with a handful of locals, or swimming alone at a Maratea cove on a Wednesday morning, it genuinely feels like your secret.
The window is open right now. Infrastructure is improving, prices are still reasonable, and crowds haven’t arrived en masse. By 2028, I suspect half these places will be significantly busier. Visit while they’re still figuring things out, while restaurants still care more about food than Instagram photos, while locals still seem slightly surprised to see foreign visitors.
That’s the real hidden gem: not just quiet beaches, but the authentic experience of Italian coastal life before it becomes optimized for tourism. Summer 2026 might be the last easy chance to experience it this way.
Key Takeaways
- Hidden Italian coastal towns beyond Cinque Terre offer authentic experiences with 60-80% fewer crowds, maintained local culture, and significantly lower costs during peak summer 2026
- The Mare Nascosto program is improving infrastructure in underrated regions like Maratea, Vieste, and Sirolo, creating a temporary sweet spot where access is easier but crowds haven’t increased yet.
- My 30-town evaluation framework prioritizes Local Ratio Test, infrastructure balance, food authenticity, access, and July availability—places scoring 4-5/5 offer the best hidden gem experience.
- Practical cost reality for a week-long visit runs €1,485-2,295 per person in summer 2026, with Calabria and Basilicata offering the best value and Liguria commanding a premium price.s
- Transport planning is critical—rent a car for Calabria, Basilicata, and rural Puglia (€250/week); rely on trains for Liguria and major Sicilian coastal towns; expect connections and transfers for truly hidden locations.ns
- Book 2-3 months ahead, even for “hidden” destinations during July-August, visit Monday-Thursday to avoid Italian weekend crowds, and respect 1 pm- 5 pm siesta closures.
- The discovery window closes by 2027-2028 as places like Maratea and Vieste gain visibility—visit summer 2026 while infrastructure is modern, but experience remains authentic.
- Regional standouts include Tellaro and Sestri Levante (Liguria), Vieste and Peschici (Puglia), Maratea (Basilicata), Tropea area and Scilla (Calabria), and Egadi Islands (Sicily) for the best combination of beauty, authenticity, and accessibility.y
FAQ Section
Q: What’s the best alternative to Cinque Terre that’s easy to reach by train in summer 2026?
Sestri Levante and Levanto are your best bets for train access, ss combined with significantly fewer crowds. Both sit on the same rail line as Cinque Terre, with direct trains from Genoa, Milan, and Pisa. Sestri Levante has two beaches and a real town feel, while Levanto offers a long sandy beach and bike paths to quieter coves. Book accommodation 2-3 months ahead for July-August visits.
Q: Which hidden coastal region in Italy offers the best value for money?
Basilicata (specifically Maratea) and southern Calabria consistently offered the best value during my testing. Accommodation runs €70-130/night versus €120-180 in Liguria, restaurant meals cost 30-40% less, and beach facilities are cheaper. The tradeoff is requiring a rental car and accepting fewer English speakers, but the savings are substantial—expect to spend €1,500-1,800/week versus €2,000-2,400 in more accessible regions.
Q: Can I visit multiple hidden coastal towns without renting a car?
Yes, but stick to Liguria or major Puglian towns with train stations. The Genoa-La Spezia rail line connects Sestri Levante and Levanto, and provides bus access to Tellaro. In Puglia, trains reach Vieste (with bus connection) and other coastal towns, though schedules can be limited. For Calabria, Basilicata, Marche, or remote Sardinian locations, a rental car is essentially mandatory. Budget €250-350/week for car rental, including insurance.
Q: How crowded do these “hidden” towns actually get in July and August?
Based on my systematic visits, truly hidden spots like Tellaro, Maratea, and Parghelia maintain 60-70% local visitors even in peak season. Mid-tier locations like Vieste and Sestri Levante reach a 50-50 tourist-local mix but remain far less overwhelming than Cinque Terre or Amalfi. The key is visiting on weekdays—Italian families flood beaches on weekends, tripling crowds. Arrive Monday-Thursday for the emptiest experience.
Q: What’s the biggest mistake people make when visiting lesser-known Italian coastal towns?
Underestimating planning requirements. “Hidden” doesn’t mean spontaneous—you still need to book accommodation 2-3 months ahead for summer, research transport connections carefully (many places require 2-3 transfers), learn basic Italian phrases, and understand siesta closures. I watched multiple travelers struggle after assuming these places would be as easy as major tourist cities. The reward for proper planning is authenticity and space, but it requires more homework than booking a Rome hotel.
Q: Is summer 2026 really the last chance to visit these places before they get crowded?
Not the “last chance” but likely the optimal window. The Mare Nascosto infrastructure improvements make these towns more accessible without yet generating massive tourism growth. Based on how Polignano and Matera exploded after similar improvements in 2018-2020, I expect places like Maratea and Vieste to see significant increases by 2027-2028. You’ll still be able to visit then, but expect higher prices, more crowds, and less authentic experiences as restaurants and accommodations optimize for tourism rather than locals.







