
If your company has been running for more than a year, there is a reasonable chance you are paying for software nobody is using. This is not a rare edge case. According to research from Zylo, a leading SaaS management platform, organizations waste roughly 44 percent of their SaaS spend on unused or underutilized licenses. Knowing how to audit your SaaS stack and cut unnecessary costs is one of the highest-leverage financial habits a founder or operator can build, especially as software budgets climb alongside headcount.
This guide walks through a practical, repeatable process for running a SaaS stack audit, identifying redundant tools, analyzing contracts, and making smarter purchasing decisions going forward. Whether you are a solo founder or running a growing team of fifty, the framework here scales.
Why SaaS Bloat Happens So Fast
SaaS purchasing is unusually frictionless. A department head signs up for a tool during a free trial, the card gets charged after thirty days, and the subscription runs quietly in the background for months before anyone notices. Unlike hardware procurement, there is rarely a formal approval gate, and each tool feels affordable until you tally the full stack.
Teams also have a tendency to adopt overlapping tools. One team uses Notion for documentation; another uses Confluence. Sales uses HubSpot; a legacy team still relies on Salesforce. Both get renewed because canceling feels like disruption, even when consolidation is clearly the smarter move. This is how SaaS sprawl compounds silently year over year.
A 2023 report from Gartner on software asset management found that organizations typically have three to five times more SaaS applications than IT departments are aware of. That gap between known and actual spend is where most of the waste lives.
Step 1: Build a Complete SaaS Inventory
No audit can succeed without a full picture of what you are paying for. This sounds obvious, but most companies discover tools during this step that no one on the team actively manages or remembers signing up for.
Start by pulling your company credit card and bank statements for the last twelve months. Look for recurring charges, noting the vendor name, amount, and billing cycle. Then cross-reference with your accounting software, whether that is QuickBooks, Xero, or another platform. Tools like Spendesk or Airbase can surface SaaS charges automatically if your company uses a modern expense management system.
For each tool found, log the following: the tool name, the owner or team using it, the monthly or annual cost, the number of licensed seats, and the contract renewal date. A shared spreadsheet works fine for this initial pass. More mature teams may want to use a dedicated SaaS management platform like Torii or Zluri, which can connect to your SSO provider and surface usage data automatically.
Step 2: Categorize Tools by Function and Overlap
Once the full inventory is documented, group tools by category: communication, project management, CRM, analytics, design, HR, marketing, development, and so on. This categorization step is where overlaps become immediately visible.
Most growing companies find at least two tools competing for the same job. Common examples include multiple video conferencing platforms, redundant note-taking or wiki tools, or two separate analytics platforms tracking the same product events. Each overlap is a consolidation opportunity—and aligning tools during this process is one of the key security practices for SaaS startups, since fewer platforms mean fewer access points to manage and protect.
Rate each tool on two factors: how frequently it is used and how many people depend on it. Tools with low usage and few dependents are the most obvious targets for cancellation. Tools with high usage but limited seat adoption may be candidates for downgrading rather than eliminating.
Step 3: Analyze Actual Usage Data
Seat count and actual usage are not the same thing. A team may have thirty Figma seats provisioned when only twelve designers are actively logging in each week. That gap between provisioned and active is pure waste—and it’s exactly the kind of inefficiency that AI metrics SaaS companies should start tracking can quickly surface and fix.
Most SaaS platforms expose usage data either through an admin dashboard or a dedicated reporting tab. Pull login frequency, feature usage, and last-active dates for every seat in each tool. If a user has not logged in within sixty days, that seat is a strong candidate for removal.
For tools that do not expose usage data directly, check with your SSO provider. Platforms like Okta or OneLogin log authentication events, which give you a reliable proxy for usage even when the tool itself does not surface reporting. Okta’s documentation on access reporting covers how to export this data for audit purposes.
The goal is a per-tool utilization rate: active users divided by provisioned seats. Anything below sixty percent utilization warrants a conversation about reducing the seat count or reconsidering the subscription tier.
Step 4: Assign an Owner to Every Tool
One of the most underrated steps in any SaaS stack audit checklist for startups is ownership assignment. Every tool should have a named individual responsible for it—someone who can answer basic questions: Is this still being used? Do we still need this tier? When does the contract renew? Treating ownership this way is one of the smartest low-budget growth hacks for SaaS startups, because it prevents silent waste from creeping back into your stack.
Without ownership, tools renew on autopilot. Nobody advocates for cancellation because nobody feels accountable for the cost. Assigning a tool owner also makes future audits faster because there is always a first point of contact.
Document the owner in the same inventory spreadsheet built in Step 1. If no one can be identified as the owner, that is itself a red flag. Tools without owners are almost always candidates for cancellation.
Step 5: Review Contracts and Renewal Dates
This step catches more money than most founders expect. SaaS contracts often include auto-renewal clauses, sometimes requiring sixty or ninety days’ notice before the renewal date to cancel or renegotiate. Missing that window locks you into another full billing cycle at full price.
Pull every annual contract and document the renewal date. Set calendar reminders sixty to ninety days before each renewal. This window is also the best time to renegotiate pricing, especially if your usage has dropped or competitors have introduced lower-cost alternatives.
When reviewing contracts, look specifically for: volume commitments you are not hitting, bundled features you are not using, and price escalation clauses tied to headcount thresholds. The G2 SaaS pricing research hub provides useful benchmark data on what comparable teams pay for similar tools, which is helpful context going into any renegotiation.
The SaaS Stack Audit Comparison Table
The table below is designed as a practical reference for any founder or operations lead running through a saas stack audit checklist for startups. Use the “Red Flag” column to prioritize which tools deserve immediate attention.
| Tool / Category | Typical Monthly Cost | Audit Frequency | Key Question to Ask | Red Flag |
| Project Management (e.g., Asana, Monday) | $10–$25 per seat | Quarterly | Are all licensed seats actively logging in? | Low login rate after 60 days |
| Communication (e.g., Slack, Teams) | $7–$15 per seat | Quarterly | Are premium features being used vs. the free tier? | Paying for add-ons nobody requested |
| CRM (e.g., HubSpot, Pipedrive) | $30–$100+ per seat | Bi-annually | How many reps are updating records regularly? | Stale data; unused pipelines |
| Cloud Storage (e.g., Dropbox, Box) | $10–$20 per user | Annually | Is storage actually being used or just provisioned? | Oversized plan with minimal usage |
| Analytics (e.g., Mixpanel, Amplitude) | $25–$150+/mo | Bi-annually | Who owns it, and are reports being pulled? | No identified owner in months |
| HR / Payroll (e.g., Gusto, BambooHR) | $40–$80+ base | Annually | Are all modules active or just core payroll? | Paying for modules never configured |
| Design Tools (e.g., Figma, Canva Pro) | $12–$45 per seat | Quarterly | Are non-designers holding paid seats? | Designer left; seat still billed |
| Email Marketing (e.g., Mailchimp, ActiveCampaign) | $20–$300+/mo | Quarterly | Is the list size justifying the plan tier? | List grew; plan not re-evaluated. |
Step 6: Score Each Tool Using the RUCA Framework
One useful evaluation tool developed for recurring SaaS reviews is the RUCA framework: Relevance, Utilization, Cost-to-value, and Alternatives. Score each tool from one to five on each dimension, then total the scores.
Relevance measures whether the tool still serves an active business function. A tool used by a team that no longer exists scores a one regardless of its quality.
Utilization measures how much of the licensed capacity is actively consumed. Under fifty percent is a one; above ninety percent is a five.
Cost-to-value measures whether the price is proportionate to the outcome it produces. A tool that directly generates revenue or prevents costly errors scores high. A tool that duplicates another at a higher cost scores low.
Alternative measures whether cheaper or better-fit options exist in the market. A tool with no meaningful alternative scores a five. A tool that is one of ten CRMs on the market scores a two.
Tools scoring below twelve total should be flagged for immediate review. Tools scoring below eight are strong cancellation candidates.
Common Mistakes and Hidden Pitfalls
Auditing once and never repeating it. A SaaS audit is not a one-time project. Teams grow, tools evolve, and new subscriptions accumulate between reviews. Running a full audit annually with quarterly spot checks on high-cost categories is the approach most organizations find sustainable.
Canceling tools without migration plans. Removing a tool that people actually use without giving them a replacement creates friction and resistance. Before canceling anything with active users, confirm where that work will move, even if the answer is a free-tier alternative.
Focusing only on subscription cost, ignoring integration debt. Some tools are deeply embedded in workflows or connected to other systems through APIs and automations. Canceling them without accounting for the engineering time to rebuild those connections can cost more than the subscription itself.
Assuming annual plans always save money. Annual contracts typically offer a fifteen to thirty percent discount over monthly billing. But if you are likely to cancel or downgrade within six months, the monthly plan is cheaper. Run the math before committing to annual terms during a renegotiation.
Not tracking shadow IT. Shadow IT refers to tools purchased with personal cards or departmental budgets outside the main company account. These are the hardest to catch and often the most redundant. Asking employees directly during onboarding and offboarding is the most reliable way to surface them.
Treating low cost as harmless. A five-dollar-per-month tool barely registers as a budget concern, but organizations running a hundred such tools are spending six thousand dollars annually on software with no formal review. Small subscriptions aggregate quietly.
Step 7: Consolidate, Downgrade, or Cancel
With scoring complete and ownership assigned, decisions become clearer. The action for each tool falls into one of four buckets: keep at current tier, downgrade to a lower plan, consolidate with another tool already in the stack, or cancel outright.
Consolidation is often the most valuable outcome of an audit because it does not just cut costs; it simplifies the stack. Fewer tools mean lower onboarding friction for new hires, fewer security surface areas, and less cognitive load on operations—especially when streamlining overlapping tools used for SaaS email marketing campaigns.
When downgrading, confirm that the lower plan still covers all actively used features. Some platforms gate key integrations or API access behind higher tiers, so downgrading without checking can break workflows unexpectedly.
A Forward-Looking Observation for 2026
One pattern worth watching: AI-native tools are entering nearly every SaaS category, often at lower price points than incumbents. In many cases, a single AI-assisted platform is now capable of doing the work that previously required two or three separate subscriptions. Teams running SaaS audits in 2026 should evaluate not just existing subscriptions but whether a newer category entrant has made their current tooling redundant at a lower cost. The consolidation opportunity from AI-driven tool replacement is likely the biggest single lever for SaaS cost reduction over the next two years.
Bessemer Venture Partners’ State of the Cloud report and McKinsey’s research on software productivity both point toward accelerating platform consolidation as AI functionality gets embedded into category leaders rather than maintained as standalone tools.
Building a Repeatable Audit Process
The most effective saas cost optimization strategies are not complex; they are consistent. Build the audit into your operational calendar rather than treating it as a reactive measure when budgets tighten.
A practical cadence for most startups: run a full-stack audit every twelve months, do a focused spend review on your top ten most expensive tools every quarter, and review any tool at its sixty-day pre-renewal mark. Set those renewal reminders the moment a new subscription is signed.
Assign one person, whether that is a CFO, COO, or operations lead, to own the process. That ownership is what separates companies that control their SaaS spend from those that simply discover the damage after the fact.
Key Takeaways
- Organizations commonly waste over 40 percent of their SaaS budget on unused or underutilized licenses, making regular audits one of the most direct ways to improve operating margins.
- A complete SaaS inventory, pulling from credit card statements, accounting software, and SSO logs, is the essential first step before any analysis can begin.
- The RUCA framework (Relevance, Utilization, Cost-to-value, Alternatives) gives every tool a consistent numeric score, making cancellation and downgrade decisions easier to defend and act on.
- Seat utilization below 60 percent is a reliable threshold for flagging tools for reduction or removal; SSO login data is a reliable proxy when admin dashboards do not surface usage directly.
- Overlapping tools in the same category (two CRMs, two wikis, two analytics platforms) represent the highest-value consolidation targets in most startup stacks.
- Annual contract renewal windows, ideally tracked 60 to 90 days in advance, are the best moment to renegotiate pricing or exit a subscription without penalty.
- In 2026, AI-native platforms are accelerating cross-category consolidation; teams that audit with this lens may find consolidation opportunities that did not exist 12 months ago.
FAQ
How often should a startup run a SaaS stack audit?
Most startups benefit from a full audit annually, combined with quarterly reviews of their highest-cost subscriptions. Ad hoc reviews at any tool’s renewal window help catch opportunities that fall between scheduled audits.
What is the fastest way to find unused SaaS subscriptions?
Pull twelve months of credit card and bank statements, then cross-reference with your SSO provider’s login data. Any tool with charges but minimal authentication events is a strong cancellation candidate. Dedicated SaaS management platforms like Torii or Zluri can automate much of this discovery process.
How do I reduce SaaS costs without disrupting my team?
Prioritize removing tools with no active users first, as those cancellations create zero disruption. For tools with some usage, confirm a replacement workflow before canceling. Downgrading seat counts or plan tiers is often less disruptive than full cancellations.
What should I look for when reviewing SaaS contracts?
Focus on auto-renewal clauses, required cancellation notice periods, volume commitments, price escalation terms, and bundled features you are not using. Identifying these clauses at least sixty days before renewal gives you maximum negotiating leverage.
What tools can help manage and monitor SaaS spending?
Dedicated SaaS management platforms include Torii, Zluri, Zylo, and Productiv. For smaller teams, a well-maintained spreadsheet combined with SSO login reporting from Okta or Google Workspace covers most of what is needed without additional subscription cost.







